Meeting Minutes

Minutes for marketing meeting

Agenda (information that will be discussed):

·         Identify the 3 target audiences you are going appeal to (age, gender, likes/dislikes, psychographic profile)

·         Brainstorm general ideas for possible adverts.

·         Final decisions on advert 1

·         Final decisions on advert 2

·         Final decisions on advert 3

 

Date: 13/03/13

Present: Everyone except Lauren Young

 

Item (what you are discussing)	Actions (ideas that were discussed with final decisions highlighted in yellow)
What we will be putting in our print advert	X.A said that we should use the colours red as the song is about love and will attract to the audience, also red is a unisex colour so will appeal to both men and women. K.K agrees but thinks we should also use another colour L.W.I thinks we should use bright colours to show that its really easy and it makes you happy
Who our audience is	A.K thinks that 20-30 year olds should be the target audience K.K disagrees because the older generation wont be attracted to them and find them very appealing X.A agrees with K.K because the music of McFly is more of a younger generation L.W.I agrees but also for the older generation because they might want to feel young again and nostalgic K.K compromises and suggest that we do 15-25 as it’s a good wide range of audience L.W.I thinks that the audience should also be 15-25 because they will want to be like McFly and want to be successful like them and achieve something. X.A thinks that the audience will also be appealing to children because they might look up to them and enjoy their poppy music A.K agrees because some older people don’t spend time listening to music and children do so it will appeal for them. K.K young males may like them because they grew up with them X.A agrees because they will inspire to be like them however, McFly is more for women as they are a young boy band and are trying to attract girls K.K also agrees that it’s for girls as the men in McFly are attractive and will obviously be appealing
Advert idea 1 – website advert (banner)	X.A I think it should be featured on YouTube because McFly are a boy band and therefore music is their career. So, this is why I think it should be on YouTube because YouTube is a popular website used mostly to listen to music. K.K agrees but thinks it should also be on Facebook because it’s really popular and most people go on it. 15-20 year olds will be attracted to this because it’s social media so they will think its popular. L.Y thinks that the technique used should be humour because it will appeal to the younger side of that audience and appeal to the fact that they are young and energetic K.K agrees because she knows from experience that 15-20 year olds have a lot going on in their life at this point and humour could relax them.
Advert idea 2- tv advert	L.W.I thinks it should be on MTV as it is a music channel and McFly make music. Also the target audience for MTV is for teenagers and young adults and this is also the target audience for McFly so it all fits in A.K agrees because most songs feature on music channels so it’s well suited for McFly X.A thinks that it should also be featured on e4 because that channels has loads of comical TV shows which are mainly targeted for women, like McFly, and also if McFly feature on e4, they will think McFly are funny guys and therefore they will think it’s genuine. K.K this could be for 20-25 year olds because they are most likely to watch the comedy shows featured on e4. L.Y thinks that the technique used for this should be nostalgia because 20-25 year olds grew up listening to McFly and will want to be reminded of their past. She also thinks that the advert used should be an interview type of advert for about 30-40 secs and then go to a bit of the song saying its released now.
Advert idea 3- Print advert	X.A thinks that the print advert will appeal to children because children go out and play with their friends so along the way, if they see a print advert on a billboard, they will be attracted to it and tell their mum or friends or whoever they’re out with. Also the colours will attract them as they are bright and eye-catching. L.Y thinks it shouldn’t be a billboard but in a children’s magazine because they’re more likely to see it in a magazine rather than a billboard. K.K agrees because children take more notice of children’s magazines than billboards. L.W.I thinks that they should put some environmental friendly content in the magazine to make McFly look like good, genuine people so then their parents will think that McFly will be good for their children. L.Y says that the technique used for children should be shock because they will be impressed by McFly and think they are “cool” A.K thinks the psychographic group for the magazine should be aspirers because the children will aspire to be like McFly. L.Y agrees but also thinks explorers because they want to try new things.