This advertisement is aimed for everyone but mainly the
elder person. This is because they use nostalgia to attract the target
audience. The famous people placed on the product would have been very well
known to those of an older age. It would appeal to the aspirer in the
psychographic group because they would aspire to be like the famous faces on
the bottle. It also appeals to the resigned as they love happy memories and
want to remember old times. The use of celebs from generations gone by shows us
coca cola has been popular for years which show us we should buy it. The ad
makes us feel proud and aspirational.
COMPLIMENTARY COLOUR PALETTE: The colours of the main image
are black and red. The black makes us think of the ‘little black dress’ which
is a timeless classic which never goes out of fashion. This shows that black is
simple and is always in style. The red makes it look energetic like the
celebrities on the bottle who had many good things in their life which made
them themselves energetic and passionate. This is suggesting to the audience
that if we have the drink we will become energetic and passionate too. The
colours compliment each other but still are eye-catching so they attract the
audience.
THE LOGO: The logo is the obvious well known ‘Coca Cola’
which is in red. The logo stays the same throughout all their print adverts. In
this ad it is placed on the bottle. It stands out because it is in the middle
in a larger font than the slogan and the background is white so you can clearly
see the writing. The logo is in the middle because if it was anywhere else it
would have been overpowered by the image. The logo has maybe been placed on the
bottle with the celebrities to show it is also iconic.
THE SLOGAN: The slogan in this print advert is ‘A classic
never goes out of style.’ The slogan is telling us that Coke is a classic like
the famous people on the bottle. And that it will always be in style to have
and buy. This makes the consumer think that if they don’t get the product they
won’t have what’s in style.
STRONG KEY IMAGE: The main image is the famous faces on the
bottle. This appeals to both old and young audiences because an older
generation would like this because it would make them think of their past and
want to buy the product and it would appeal to a younger generation because
they would see the ad want to be like them and become and iconic face when they
are older.
I think the conventions help the advert achieve its
intentions because it appeals to a range of audiences. I t also reveals that
the company like to reminisce themselves and it tells us that the company have
been around for so long and are still popular.
By Katie King
Well done Katie, you have made a positive start by identifying, describing and explaining some key ideas about the conventions.
ReplyDeleteTarget - you need to analyse the ideas in detail like you did for your paragraph on colours.
You have only written about the position of the logo and the fact that writing is the same throughout. Why have they chosen that font? Why is it effective?
When you have written about the main image you have only spoken about the idea of the celebrities being 'timeless' but why is that so important? Why are these celebrities 'better' than our current celebrities. What about the style of the images? Which artist do they remind you of?
You need to make sure you analyse each convention in detail, looking at key details and features and explaining the effect they have on the audience.
M-
Your article features verified? beneficial to myself and many other also. you have shared such a important information about
ReplyDeleteclassic dress that never goes out of style and how long will it take to resolve it thank you for sharing this information .