RADIO
FM
FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation (FM) to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting". This term is slightly misleading, since it equates a modulation method with a range of frequencies.
DIGITAL RADIO

Digital radio is when the communication travels through digital frequency.

         1. Today the most common meaning is digital radio broadcasting technologies. In these systems, the analogue audio signal is digitized, compressed using formats such as mp2, and transmitted using a digital modulation scheme.

       2. An older definition, still used in communication engineering literature, is wireless digital transmission technologies, i.e. microwave and radio frequency communication standards where analogue information signals as well as digital data are carried by a digital signal, by means of a digital modulation method.
       3. A less common definition is radio receiver and transmitter implementations that are based on digital signal processing, but may transmit or receive analogue radio transmission standards, for example FM radio.

INTERNET RADIO

Internet radio (also web radio, net radio, streaming radio, e-radio webcasting) is an audio service transmitted via the Internet. Music streaming on the Internet is usually referred to as webcasting since it is not transmitted broadly through wireless means.

Internet radio involves streaming media, presenting listeners with a continuous stream of audio that cannot be paused or replayed, much like traditional broadcast media; in this respect, it is distinct from on-demand file serving. Internet radio is also distinct from podcasting, which involves downloading rather than streaming. Many Internet radio services are associated with a corresponding traditional (terrestrial) radio station or radio network. Internet-only radio stations are independent of such associations.

What’s better about internet radio is you can listen to any station at anytime. For example instead of having to wait for it to come on FM radio at a certain time.

  

Music

Music- A range from Indie- to pop music.

Presenter- different presenter every week.

Adverts- non commercial

Competitions- will be pre-recorded ‘competition host’ – every day the competition will be advertised every 20 minutes using a short 20 second advert and then in the final 20 minutes of the show a caller will be asked a selection of ‘pub quiz’ type music questions in order to win the prize. Prizes will include – expensive holiday.

Bands play live on a weekend.

Target audience- 15 – 25 year olds. Both females and male, alternative taste in music.

Minutes for marketing meeting

Agenda (information that will be discussed):

List of who is in your group and information about your company: name and contact details. Katie King, Lauren Mayne and Zoe Carr

In your groups brainstorm/list ideas about your ideas radio show

Define your target audience using information about yourselves and your ideas.

Complete the proposal form

 

Date: 17^th June 2013

Present: Lauren Mayne,

 

Item (what you are discussing)	Actions (ideas that were discussed with final decisions highlighted in yellow)
List of who is in your group and information about your company: name and contact details.
In your groups brainstorm/list ideas about your ideas radio show
Define your target audience using information about yourselves and your ideas.

 

 

Proposal for your radio station.   What is your radio station called? ….. Who is involved in your group? Katie, Lauren, Zoe and Carly How is your radio station going to be funded? Tv license as we are non-commercial. What genre of music and shows are you going to feature on your radio station? A different range of music for example: Indie, Pop, dance, R’n’B, ect… How will people be able to listen to your radio station? They will be able to listen to our radio station on the radio or online so we are easily assessable for everyone to listen to. Who is the target audience for your radio station? We are targeting a broad audience for our radio station (15 to 35) for our whole radio station but each show will have its own individual show.

 

Comparison of commercial and non- commercial

Comparison of commercial and non-commercial radio[KK(1] 

Commercial radio is a radio station that has adverts, the companies who produce the advert pay the radio station to advertise their product. An example of this is CHOICE FM. They are a commercial radio station that has advertisements.

However, non-commercial radio is where the radio stations has no advertisements and are paid for by the TV licence. Everyone who owns a TV pays for TV licence. An example of this is BBC RADIO 1. They are a non-commercial radio station that doesn’t have any advertisements. I think that non-commercial radio is better because it means you can listen to it freely without having to listen to adverts that have nothing to do with what you are interested in.

 

Choice FM has a target audience of 15-34 year olds in general. Choice is London’s only urban music station. Their ethos is “Choice FM is renowned for championing new talent and was responsible for breaking artists like Usher in the UK.  Choice DJ’s drive credibility to the new urban music scene and this culture is mirrored online.” The radio station has not very well known presenters as the radio station may not be able to afford someone famous or well known. The radio station itself can reach to 473,000 listeners per week. However, the radio station only really plays one genre of music which may not suit everyone’s taste. I like the radio station because it plays modern music that is well known.

 

BBC Radio 1 has a target audience of 15-29 year olds in general. Radio 1’s ethos is to entertain and engage their audience. Because the radio station is paid for by the TV licence they can afford to get well known presenters. For example now they have Nick Grimshaw who formerly used to present the TV channel T4. He is known to teenagers for being involved with music and festivals. They decided to use him because the radio station thought it would attract a younger audience. The old Radio 1 presenter was Chris Moyles and despite having still more listeners than Choice and other radio stations they got rid of him because he attracted an older audience. The Radio 1 breakfast show had an average weekly audience of 6.7 million listeners. Radio one plays a range of genres on the station which means it can fit to a lot of peoples music tastes. I like the radio station because not only do they have many more genres than Choice FM but they have a well-known presenter who is funny and entertaining.

 

Both of the radio stations have similar target audiences they both start from about 15 years old. However, Choice’s target audience ranges up to 34 years of age. Compared to BBC radio 1’s, that ranges to 29 year olds.  When I found this information out I found it weird that Radio 1’s target audience didn’t range up so high, considering choice plays urban music you would think it is for a younger generation and the fact BBC radio 1 play lots of genres of music, older people may like it. However in my research I found out that BBC radio 1 did have an older listening audience when they had Chris Moyles as a presenter but they didn’t want an old audience they wanted a young listening audience hence the reason they changed presenter.

Looking at my comparisons I found that Choice have a different ethos to Radio 1’s. Radio 1’s ethos is to entertain and engage whereas choice’s ethos is to bring new breaking artists to the UK.

Another area that is different is the stations genre of music. Radio 1 has a big range of genres whereas Choice has one genre of music. Some people may not like only listening to urban music which may lead to less people wanting to listen to choice. On the other hand people may not want to listen to Radio 1 as they have lots of genres of music and they might only want to listen to listen to R&B or urban.

Personally, I think Radio 1 is better because you can listen to more than one genre of music without advertisements they also have a well-known presenter who is enjoyable to listen to compared to choice’s presenter who is not known.

 

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 [KK(1]Excellent work, you are clearly comparing commercial and none commercial radio and you have used statistics to support your ideas.

Target – be sure to evaluate the two stations. Which is better and why? Be sure to do this based on the different ideas you have discussed so far.

Radio Station Profiles

What is the radio station called?

BBC Radio 1

 

How can you listen to the radio station?

You can listen to BBC Radio 1 from either FM radio, digital radio or internet radio.

 

Is the station a community station or a national station?

It’s a national station but because it available on the internet its available worldwide.

 

What is the stations ethos?

To enrich people's lives with programmes and services that inform, educate and entertain.

To be the most creative organisation in the world

 

What are their 3 most popular shows?

Nick Grimshaw, Scott Mills and Zane Lowe

 

 

 

 

What is the radio station called?

Kerrang

 

How can you listen to the radio station?

Digital radio

 

Is the station a community station or national station?

National station

 

What is the stations ethos?

The Radio brand takes its passion for a true alternative to pop music from Kerrang! magazine, yet with a more mainstream music policy in order to appeal to a wider audience. Kerrang! 105.2 offers a broad range of rock music with attitude from the likes of Led Zeppelin, Stereophonics, Nirvana, Green Day plus many more Being part of a national brand, Kerrang! 105.2 still manages to maintain its local identity with news and features relevant to the West Midlands area and presenters such as Kate Lawler on Drive time talking about local issues. Kerrang! radio listeners are sharp, rejoice in their individuality and are above all passionate about their music and like to discover new music first.

Print adverts

Proposal

Proposal

By

Katie

King

                                       McFLY




Outline of the three ad’s

Advert 1 is a website advert (banner) advertising the song ‘Love Is Easy’ that could be put on YouTube because YouTube is a popular website used mostly to listen to music. Advert 2 is a TV advert, this could be featured on e4 because the channel has loads of comical TV shows which are mainly targeted for women, like McFLY, so if McFLY feature on e4, they will think McFLY are funny guys and therefore they will think it’s genuine. Advert 3 is a print advert showing McFLY and promoting the song which could be placed on a billboard because it catches the eye.

ADVERT 1

We decided that our website banner should go on YouTube because McFLY are a boy band and therefore music is their career. YouTube is the perfect place as it is a popular website used mostly by those who are fond of music and are interested in finding out what is good to listen to.

15-20 year olds will be attracted to this because YouTube is a type of social media so they will think its popular is McFLY are promoted on there. The technique we thought would be good to use is humour because it will appeal to the younger side of that audience and appeal to the fact that they are young and energetic.

ADVERT 2

We thought that our TV advert should be showed on the channel e4 because is has comical TV shows which are mainly targeted for women, like McFLY, so that fact McFLY feature on e4 will show people that McFLY are funny guys and cool to listen to. The target audience we chose was 20-25 year olds because they are most likely to watch the comedy shows featured on e4.

The technique we thought would be appropriate was nostalgia because 20-25 year olds grew up listening to McFLY and will want to be reminded of their past.

ADVERT 3

For our print advert we thought It could be targeted for children and younger teens. We decided on having a print advert on a billboard because say for example children are out and see the billboard promoting McFLY they would find it cool. They would be attracted to it and tell their mum or friends or whoever they’re out with to buy the song for them. Also the colours will attract them as they are bright and eye-catching.

The technique we thought of was shock because they will be impressed by McFLY and think they are “cool”.
The psychographic group for the magazine should be aspirers because the children will aspire to be like McFLY. It could also appeal to explorers because they want to try new things.
Thanks…

Evaluation

I think I interacted well with my group. I made sure i gave my ideas and said when i disagreed and agreed with someone elses ideas. In my group we were also able to compromise and come to a final decision making sure everyones ideas were used. For example when my group was discussing target audiences some of us said it should be for an older generation and some said it should be for a younger generation. So we negotiated and decided to go for an age that was for young adults. There wasnt really any problems we come across, except when chooses what channel our tv advert could go on, because our audience is 20-30 yr olds and some thought that the channel 'e4' wouldnt be a good idea, but we discussed and said reasons why it would be good and why it wouldnt be. In the end we decided to change the age to 20-25 year olds Apart from that we all worked well as a team and we came up with loads of ideas and contributions. To improve i think i could make sure i described my ideas in more detail and make sure as team leader that everyone was on task and involve everyone. I think I am at a Merit.

Meeting Minutes

Minutes for marketing meeting

Agenda (information that will be discussed):

·         Identify the 3 target audiences you are going appeal to (age, gender, likes/dislikes, psychographic profile)

·         Brainstorm general ideas for possible adverts.

·         Final decisions on advert 1

·         Final decisions on advert 2

·         Final decisions on advert 3

 

Date: 13/03/13

Present: Everyone except Lauren Young

 

Item (what you are discussing)	Actions (ideas that were discussed with final decisions highlighted in yellow)
What we will be putting in our print advert	X.A said that we should use the colours red as the song is about love and will attract to the audience, also red is a unisex colour so will appeal to both men and women. K.K agrees but thinks we should also use another colour L.W.I thinks we should use bright colours to show that its really easy and it makes you happy
Who our audience is	A.K thinks that 20-30 year olds should be the target audience K.K disagrees because the older generation wont be attracted to them and find them very appealing X.A agrees with K.K because the music of McFly is more of a younger generation L.W.I agrees but also for the older generation because they might want to feel young again and nostalgic K.K compromises and suggest that we do 15-25 as it’s a good wide range of audience L.W.I thinks that the audience should also be 15-25 because they will want to be like McFly and want to be successful like them and achieve something. X.A thinks that the audience will also be appealing to children because they might look up to them and enjoy their poppy music A.K agrees because some older people don’t spend time listening to music and children do so it will appeal for them. K.K young males may like them because they grew up with them X.A agrees because they will inspire to be like them however, McFly is more for women as they are a young boy band and are trying to attract girls K.K also agrees that it’s for girls as the men in McFly are attractive and will obviously be appealing
Advert idea 1 – website advert (banner)	X.A I think it should be featured on YouTube because McFly are a boy band and therefore music is their career. So, this is why I think it should be on YouTube because YouTube is a popular website used mostly to listen to music. K.K agrees but thinks it should also be on Facebook because it’s really popular and most people go on it. 15-20 year olds will be attracted to this because it’s social media so they will think its popular. L.Y thinks that the technique used should be humour because it will appeal to the younger side of that audience and appeal to the fact that they are young and energetic K.K agrees because she knows from experience that 15-20 year olds have a lot going on in their life at this point and humour could relax them.
Advert idea 2- tv advert	L.W.I thinks it should be on MTV as it is a music channel and McFly make music. Also the target audience for MTV is for teenagers and young adults and this is also the target audience for McFly so it all fits in A.K agrees because most songs feature on music channels so it’s well suited for McFly X.A thinks that it should also be featured on e4 because that channels has loads of comical TV shows which are mainly targeted for women, like McFly, and also if McFly feature on e4, they will think McFly are funny guys and therefore they will think it’s genuine. K.K this could be for 20-25 year olds because they are most likely to watch the comedy shows featured on e4. L.Y thinks that the technique used for this should be nostalgia because 20-25 year olds grew up listening to McFly and will want to be reminded of their past. She also thinks that the advert used should be an interview type of advert for about 30-40 secs and then go to a bit of the song saying its released now.
Advert idea 3- Print advert	X.A thinks that the print advert will appeal to children because children go out and play with their friends so along the way, if they see a print advert on a billboard, they will be attracted to it and tell their mum or friends or whoever they’re out with. Also the colours will attract them as they are bright and eye-catching. L.Y thinks it shouldn’t be a billboard but in a children’s magazine because they’re more likely to see it in a magazine rather than a billboard. K.K agrees because children take more notice of children’s magazines than billboards. L.W.I thinks that they should put some environmental friendly content in the magazine to make McFly look like good, genuine people so then their parents will think that McFly will be good for their children. L.Y says that the technique used for children should be shock because they will be impressed by McFly and think they are “cool” A.K thinks the psychographic group for the magazine should be aspirers because the children will aspire to be like McFly. L.Y agrees but also thinks explorers because they want to try new things.

 

Minutes for marketing meeting

Agenda (information that will be discussed):

List of who is in your group and information about your company: name and contact details.

Roles and responsibilities in your group.

Brainstorm the different methods of advertising your band/song with information about what you would do in that advert (at least 10 ideas).

Summary of the product/artist you are advertising.

 

Date: 04/03/2013

Present: Everyone.

GALAXY PRODUCTIONS

Item (what you are discussing)	Actions (ideas that were discussed with final decisions highlighted in yellow)
List of who is in your group and information about your company: name and contact details.	Katie King, Lauren Young, Xhesi Abdurahmani, Lidya Walet Ibrahim and Aminata Koroma.
Roles and responsibilities in your group (team leader, scribe, feedback monitor, time monitor)	Katie: Team leader Lauren: Feedback Xhesi: Scribe Aminata: Time Lidya: Time
Brainstorm the different methods of advertising your band/song with information about what you would do in that advert (at least 10 ideas).	Adverts, festivals, reviews, leaflets, YouTube accounts, social networking, articles, billboards, music featuring in adverts.
Summary of the product/artist you are advertising (who, genre, album, song, unique selling point, different target audiences, information about previous success)	Our choices were: Two Door Cinema Club and McFly are not very well known groups which both have small fanbases. It would be good to promote and advertise them both so then more people can be familiar with them. We decided on McFly.