Commercial radio is a radio station that has adverts, the
companies who produce the advert pay the radio station to advertise their
product. An example of this is CHOICE FM. They are a commercial radio station
that has advertisements.
However, non-commercial radio is where the radio stations
has no advertisements and are paid for by the TV licence. Everyone who owns a
TV pays for TV licence. An example of this is BBC RADIO 1. They are a
non-commercial radio station that doesn’t have any advertisements. I think that
non-commercial radio is better because it means you can listen to it freely
without having to listen to adverts that have nothing to do with what you are
interested in.
Choice FM has a target audience of 15-34 year olds in
general. Choice is London’s only urban music station. Their ethos is “Choice FM
is renowned for championing new talent and was responsible for breaking artists
like Usher in the UK. Choice DJ’s drive
credibility to the new urban music scene and this culture is mirrored online.”
The radio station has not very well known presenters as the radio station may
not be able to afford someone famous or well known. The radio station itself
can reach to 473,000 listeners per week. However, the radio station only really
plays one genre of music which may not suit everyone’s taste. I like the radio
station because it plays modern music that is well known.
BBC Radio 1 has a target audience of 15-29 year olds in
general. Radio 1’s ethos is to entertain and engage their audience. Because the
radio station is paid for by the TV licence they can afford to get well known
presenters. For example now they have Nick Grimshaw who formerly used to
present the TV channel T4. He is known to teenagers for being involved with
music and festivals. They decided to use him because the radio station thought
it would attract a younger audience. The old Radio 1 presenter was Chris Moyles
and despite having still more listeners than Choice and other radio stations
they got rid of him because he attracted an older audience. The Radio 1
breakfast show had an average weekly audience of 6.7 million listeners. Radio
one plays a range of genres on the station which means it can fit to a lot of
peoples music tastes. I like the radio station because not only do they have
many more genres than Choice FM but they have a well-known presenter who is
funny and entertaining.
Both of the radio stations have similar target audiences
they both start from about 15 years old. However, Choice’s target audience
ranges up to 34 years of age. Compared to BBC radio 1’s, that ranges to 29 year
olds. When I found this information out
I found it weird that Radio 1’s target audience didn’t range up so high,
considering choice plays urban music you would think it is for a younger
generation and the fact BBC radio 1 play lots of genres of music, older people
may like it. However in my research I found out that BBC radio 1 did have an
older listening audience when they had Chris Moyles as a presenter but they
didn’t want an old audience they wanted a young listening audience hence the
reason they changed presenter.
Looking at my comparisons I found that Choice have a
different ethos to Radio 1’s. Radio 1’s ethos is to entertain and engage whereas
choice’s ethos is to bring new breaking artists to the UK.
Another area that is different is the stations genre of
music. Radio 1 has a big range of genres whereas Choice has one genre of music.
Some people may not like only listening to urban music which may lead to less
people wanting to listen to choice. On the other hand people may not want to
listen to Radio 1 as they have lots of genres of music and they might only want
to listen to listen to R&B or urban.
Personally, I think Radio 1 is better because you can
listen to more than one genre of music without advertisements they also have a
well-known presenter who is enjoyable to listen to compared to choice’s
presenter who is not known.
[KK(1]Excellent
work, you are clearly comparing commercial and none commercial radio and you
have used statistics to support your ideas.
Target – be sure to evaluate the two stations. Which is
better and why? Be sure to do this based on the different ideas you have
discussed so far.
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