For my print advert I used a main image, a slogan, a logo, a
masking layer and a background layer. I cut out my main image which were hands using
the Quick Select Tool and then pasted it into my project area. I then increased
the size of the image by using the ‘scale’ tool. I then copy and pasted the
layer. After, I added the masking layer with the masking tool adding different
effects. I used the quick selection tool on my image again and used the overlay
so only the ‘hands’ image was masked. I decided to a have a sparkly energy effect
on the hands. I think my masking was successful because the edges are not
jagged and it looks realistic.
I used the masking skill that we learnt in the lesson to
make my main image look effective. I did the sparkly effect because it makes
the audience think that if you buy the product you get energy and are sparkly.
The idea of the hands being sparkling also suggests that the people in the
advert were high in the stars which mean they are happy and light. This use of
main image and masking layers was effective because it shows the target
audience are men and highlights the unique selling point of the product that it
is an energy drink but low in calorie.
I used a complimentary colour palette in my work. The main
colours were purple and green. This represented the ingredients of the drink.
The use of these colours showed that our product had a unique taste with the
green for apples and purple for berries. The colours were contrasting in my
print advert because my logo and slogan stood out from my darker background.
The product was also a different colour which made it stand out. But the advert worked because at the same
time the colours all worked together. I think it was effective because it was
eye catching and clear. It fitted my target audience because they weren’t ‘girly’
colours and showed what our unique selling point was to attract our audience.
In my print advert I used particular font choices, for my
logo I used a large bubbly font. It was clear and legible. My slogan was a
slightly different font but still bubbly. They both matched and were clearly
legible and stood out. The colours of the text were either white of green so
they matched the target audience.
I used different positions for my convention. I had my
product in the middle which was a can. Then I had my logo on the can. With my
slogan at the top of the print advert and my main image at the bottom. My main
image was the image that was masked. I think my print advert and positioning of
conventions were successful because it looked good. It fitted our target
audience.
